How did it all begin? 

Spark Your Brand began after having countless conversations with entrepreneurs, start-ups, and other growing businesses who were struggling to communicate their vision, tell their story, and connect to the right audience. While data and analytics certainly matter, we believe that marketing truly is an art and a science. Our approach is both integrated and holistic, combining design thinking with coaching insights and the latest in user experience and marketing trends.  

We work with a collective of web developers, designers, and content and digital marketing experts to support every engagement.  


+ Melina Papadopoulos

Melina loves helping companies and people reach their true potential. She actively facilitates an understanding of what to build, who to sell it to, and how to sell it—through the right story, content, and user experience. She has led marketing for an urban planning consultancy as well as the video engine startup behind the Star Wars massive multiplayer online (MMO) video games.

Melina graduated from Duke University with a Bachelor of Science in Economics. She is also an MIT Sloan MBA alum and has a Master’s in Management Studies from The Lisbon MBA. In addition, she holds a certificate in User Design Experience.

Melina is based in Amsterdam and spends much of her free time traveling, hiking, practicing yoga, and playing the cello. She is also a certified health and NLP coach and enjoys coaching others in achieving greater well-being and leading a more mindful life.


+ Hilary Gustave

Hilary has seen firsthand how thoughtful communication and clear next steps can change outcomes. She strives to bring the path forward into focus and deliver the information and tools needed to charge ahead.

Her winding professional path reflects her range of interests and desire to solve problems. Through her work as a consultant, Hilary has developed broad expertise in areas such as consumer packaged goods (CPG) innovation, education policy implementation, nonprofit strategy facilitation, and change management. One of her favorite projects to-date involved working with the diverse personalities and contexts in every Colorado law enforcement agency to successfully deploy a new mission-critical IT system.

Hilary graduated from James Madison University with a degree in integrated science and technology. She's lived in colorful Colorado since 2005 and serves on the Board of Trustees for Clayton Early Learning, a national leader in expanding equitable access to high-quality early childhood education. In her free time, she seeks out wooded hiking paths, great things to read on the printed page, and opportunities to appreciate human creativity.


+ Claire Daniel Gorden

Claire is a content person who excels at connecting people and ideas. Her diverse communications background combines content strategy, public relations, website development, sales & marketing alignment, project management, and journalism.

Claire has held senior editorial positions at top online media companies and consulted on digital communications best practices for leading nonprofits. She has guided content marketing operations at some of D.C.’s “most innovative” tech startups and has conceived, built, and managed integrated campaigns for New York Times bestselling authors.

Claire graduated Magna Cum Laude fom NYU’s Center for Publishing and has a BA, English from The College of William & Mary in Virginia.

On a personal note, the causes that she actively supports include improving access to quality, healthy and sustainable food; student loan relief; and campaign finance reform. Contact Claire at

Interested in joining our team? 

Are you looking to work on exciting branding & marketing projects? We are a group of like-minded folks working on building the lives we desire.  If you are looking to join a close-knit community where we can learn and be inspired by each other and help each other grow, please complete the form below, and we will be in touch with next steps. 

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