How did it all begin? 

Spark Your Brand began after having countless conversations with entrepreneurs, start-ups, and other growing businesses who struggle with communicating their vision, telling their story, and connecting to the right audience. While data and analytics are critical to marketing today, we believe that effective marketing blends the science of numbers with the art of branding, messaging and content. Our approach is both integrated and holistic, combining design thinking with coaching insights and the latest in user experience and marketing trends.  

We work with a collective of web developers, designers, and content and digital marketing experts to support every engagement.  


+ Melina Papadopoulos

I love helping companies and people reach their true potential. My passion is actively facilitating an understanding of what to build, who to sell it to, and how to sell it—through the right story, content, and user experience. I've led marketing for an urban planning consultancy as well as the video engine startup behind the Star Wars massive multiplayer online (MMO) video games.

I have an Economics degree from Duke University and am also an MIT Sloan MBA alum, with a Master’s in Management Studies from The Lisbon MBA. In addition, I hold certificates in User Design Experience, Health and NLP Coaching and enjoy mentoring others in achieving greater well-being and work-life balance while leading a more mindful life.

I split my time between Amsterdam and Barcelona and spend much of my free time traveling, writing, reading topics ranging from design thinking to human psychology, hiking, practicing yoga, and playing the cello.


+ Hilary Gustave

I've seen firsthand how thoughtful communication and clear next steps can change outcomes. She strives to bring the path forward into focus and deliver the information and tools needed to charge ahead.

My winding professional path reflects my range of interests and desire to solve problems. Through my work as a consultant, I developed broad expertise in areas such as consumer packaged goods (CPG) innovation, education policy implementation, nonprofit strategy facilitation, and change management. One of my favorite projects to-date involved working with the diverse personalities and contexts in every Colorado law enforcement agency to successfully deploy a new mission-critical IT system.

I graduated from James Madison University with a degree in integrated science and technology. I've lived in colorful Colorado since 2005 and serves on the Board of Trustees for Clayton Early Learning, a national leader in expanding equitable access to high-quality early childhood education. In my free time, I seek out wooded hiking paths, great things to read on the printed page, and opportunities to appreciate human creativity.


+ Claire Daniel Gorden

I'm a content person who excels at connecting people and ideas. My diverse communications background combines content strategy, public relations, website development, sales & marketing alignment, project management, and journalism.

I've held senior editorial positions at top online media companies and consulted on digital communications best practices for leading nonprofits. I've guided content marketing operations at some of D.C.’s “most innovative” tech startups and has conceived, built, and managed integrated campaigns for New York Times bestselling authors.

I graduated Magna Cum Laude fom NYU’s Center for Publishing and has a BA, English from The College of William & Mary in Virginia.

I'm based in Arlington, Virginia and actively support causes such as improving access to quality, healthy and sustainable food; student loan relief; and campaign finance reform.

Interested in joining our team? 

Are you looking to work on exciting branding & marketing projects? We are a group of like-minded folks working on building the lives we desire.  If you are looking to join a close-knit community where we can learn and be inspired by each other and help each other grow, please complete the form below, and we will be in touch with next steps. 

Name *
What is the one thing you consider yourself an expert in? *
Which other areas do you want to become an expert in?
What other things do you enjoy doing?