AIMMS is helping the worlds top supply chains become more resilient and sustainable by helping them optimize their decision-making.
SYB is AIMMS’ Fractional CMO and manages a team of 6 and is responsible for overall strategy and alignment with key stakeholders across the company.
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Inuka is on a mission to make wellbeing support accessible to all. SYB helped Inuka launch their wellbeing service to the world. The service provides affordable personal coaching by real people.
SYB became Inuka’s CMO on-call brand strategy, digital marketing strategy and leading the website redesign, SYB also managed several digital marketing campaigns to help bring brand awareness and visibility.
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SYB let a 3 month effort to develop digital marketing strategies and processes and redesign the website. We established a successful webinar series, email nurturing campaigns and social media campaigns.
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A fintech startup came to us with a dated website and an offline marketing strategy. Over the course of two years we overhauled their brand and website and developed and implemented a cohesive digital marketing strategy and brand story.
We created a brand guide and marketing playbook, designed the user experience for a new product, developed key marketing materials and templates created a series of eBooks and white papers as part of a lead generation funnel. We also helped train and mentor their staff through workshops and the development of a marketing playbook.
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A mobile security platform was looking to rebrand from B2G to B2B and chose SYB to develop their branding, messaging, marketing strategy and website redesign.
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