Posts tagged marketing strategy
Accelerating the digital transformation of healthcare

The DCCC is a diverse global coalition united in their shared commitment to accelerate the digital transformation of healthcare in low-and middle-income countries by 2030.

Working directly with Philips and a few of the DCCC’s key stakeholders, SYB co-partnered with digital agency Nomad Cartel to develop brand identity, messaging and an online presence.

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A social enterprise on a mission to make wellbeing accessible to all

Inuka is on a mission to make wellbeing support accessible to all. SYB helped Inuka launch their wellbeing service to the world. The service provides affordable personal coaching by real people.

SYB became Inuka’s CMO on-call brand strategy, digital marketing strategy and leading the website redesign, SYB also managed several digital marketing campaigns to help bring brand awareness and visibility.

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Olive oil made with meraki

A 4th generation premium Greek olive oil producer reached out to us to help bring them online. We developed a brand story, website and social media strategy and presence.

For the brand story, we focused on the meraki that goes into cultivating olive oil. Meraki in Greek is used to describe the feeling that happens when you love doing something so much that you you leave a piece of yourself (your soul, creativity, or love) in your work.

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Creating cities that work

SYB worked closely with an urban consultancy whose mission is to create cities that work. We led workshops with the management team to craft their Brand DNA.

From here, we developed templates and stories for their proposals - their main marketing vehicle. We also redesigned their website to appeal to their different audiences and really showcase their work and the people behind their work using effective storytelling principles.

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Even superheroes need help sometimes

This non-profit focuses on organ transplant support and was looking for help in designing and implementing their end-of-year giving campaign.

The campaign we built surpassed their target and we also launched their first influencer campaign. We also developed a series of social media and email marketing templates, redesigned and reorganized some key website pages.

We also crafted a recommended priority list of marketing strategies for the following year and developed an action plan for the following end of year giving campaign based on the insights and learnings from the campaign we launched together.

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Fitness coach goes virtual

SYB redesigned the website for an experienced, passionate fitness coach who has trained and motivated thousands of people to better health and fitness.

SYB understood Walter’s vision and aesthetic and translated it into a website and e-commerce platform. We continued to work with Walter to build an e-learning course platform for virtual fitness and wellbeing classes.

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Building a solid marketing infrastructure for a fintech

A fintech startup came to us with a dated website and an offline marketing strategy. Over the course of two years we overhauled their brand and website and developed and implemented a cohesive digital marketing strategy and brand story.

We created a brand guide and marketing playbook, designed the user experience for a new product, developed key marketing materials and templates created a series of eBooks and white papers as part of a lead generation funnel. We also helped train and mentor their staff through workshops and the development of a marketing playbook.

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